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Mobile applications and China: massive smartphone sales prompt apps revolution
With Ericsson predicting 800 million smartphone users in China by 2015, the country is set for an applications revolution on an unparalleled scale. In the first of a two-part video series, we look at what the future applications market could hold for China and around the world.
Technology and media author and consultant Tomi T Ahonen says the falling price of smartphones – which he predicts could be as little as USD 10 by 2020 – and faster mobile networks will make applications truly globally available and accessible. He says this will be boosted by all major internet, computing and media companies planning for a "mobile" future.
The future scale of mobile applications is put into perspective by Zaheer Nooruddin, Director / Lead Digital Strategist for Greater China for communications company Burson- Marsteller Asia Pacific. Despite predictions by Chetan Sharma Consulting that there will be 50 billion applications by 2012, Nooruddin says the global apps market is still in its infancy.
With mobile gaming and entertainment applications already the most popular apps in China, Nooruddin sees a lot of scope for the development of mobile social gaming.
Industry analysts at Juniper Research predict the applications market will be worth USD 25 billion by 2014.
Operators are also working towards an applications future. Christopher Lau, Director of Future Services at Hong Kong operator SmarTone-Vodafone, says applications are about much more than just having an app store.
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