Ericsson is the founding partner in "A Day in the World" photography project, which aims to document moments from all parts of the world by professional and amateur photographers alike. The photographs will be collected online and later saved in the national archives of participating countries.
The non-profit foundation Expressions of Humankind announced the start of a project at a press conference in Stockholm on March 11, 2011. The foundation will set up a web page, www.aday.org, where anyone can upload photographs that will be shared and used in exhibits and other related projects. The foundation’s Jeppe Wikström, originally a photographer, said: "We want to show that there are more things that unify us than differ between us in this world."
The theme of a "day in a life" is not unusual, but this global project expects to have greater reach and longer-lasting effects than projects that preceded it. Wikström continued: "This wouldn’t have been possible ten years ago, when having a camera was a big deal – expensive and complicated. Now, everyone has a great tool in their pockets and we can see and share instantly."
Ericsson, as a global enabler of modern telecommunications and a company founded on the belief that communications is a basic human need, is a founding partner and member of the project’s technical advisory board. Richard Brisius, head of Ericsson Global Marketing Communications, said: "People are closer to each other thanks to good quality, high-speed connectivity. This is a great project about global collaboration and learning, something we believe is central to humankind, now and in the future."
The photographs, to be taken on an as-yet un-named day in 2012, will ultimately serve as a basis for studies in fields as diverse as sociology, environmental sciences, economics, social medicine and anthropology. Wikström says: "The beauty of it all is that we really have no idea how people will use these photographs in one hundred years."
A Global Advisory Council will oversee the project’s integrity and formulate the overall photographic assignment. Among the council members are: Jan Eliasson, former Swedish Foreign Minister and elected President of the United Nations General Assembly. Mary Robinson, former President of Ireland; currently United Nations High Commissioner for Human Rights, and Archbishop Desmond Tutu, Primate of the Anglican Church of Southern Africa and Nobel Peace Prize Laureate.
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Ericsson is the world's leading provider of technology and services to telecom operators. Ericsson is the leader in 2G, 3G and 4G mobile technologies, and provides support for networks with over 1 billion subscribers and has a leading position in managed services. The company’s portfolio comprises of mobile and fixed network infrastructure, telecom services, software, broadband and multimedia solutions for operators, enterprises and the media industry. The Sony Ericsson and ST-Ericsson joint ventures provide consumers with feature-rich personal mobile devices.
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