- MEF is the global community for mobile content and commerce
- Ericsson and Velti, named “best brand on mobile” for executing an average of 500 monthly campaigns on mobile for A&N Media
- Premium SMS encourages customer engagement with media and advertising
Reflecting the evolving nature of the industry, the eighth annual award from the Mobile Entertainment Forum (MEF), the global community for mobile content and commerce, honored companies with leading innovations for customer contact and interaction.
Ericsson and Velti were awarded “Best Brand on Mobile” for A&N Customer Relationship Management (CRM) using mobile. A&N Media is a leading multi-channel media company encompassing some of the UK’s best-loved and most popular brands. Through their newspapers, websites, digital television and mobile services, it connects with over 41% of the UK’s adult population.
Working with Ericsson IPX, Velti has offered A&N Media a range of Premium services to the readers of its various publications, encouraging customer engagement via SMS through a variety of areas such as texting in to get hints for puzzles, to submit an answer for a competition or to provide feedback.
Ericsson IPX leverages on its extensive carrier agreements reach, and manages SMS traffic and payment for the m-commerce services, while Velti handles the collection of information including location, gender, and interests from each customer interaction. This information is then used for targeted third party advertising as well as internal CRM.
The MEFFY Awards are given annually to measure success and reward innovation in the telecommunications industry. MEF’s Executive Director Rimma Perelmuter says: “Congratulations to Ericsson and Velti for executing 500 mobile campaigns, consisting of opt-in programs and premium SMS services, to the readers of A&N Media’s top publications.”
Johan Rosendahl, President of Ericsson IPX, says: “This award confirms the importance of having a connectivity partner with the capacity and experience to guarantee the highest quality in premium SMS and A2P messaging services.
“Our position as a leading m-commerce enabler with strong operator ties and efficient delivery of SMS has ensured that Velti can deliver market-leading CRM and advertising applications to their customers.”
Ericsson Internet Payment Exchange (IPX) is a global mobile commerce and connectivity enabler. As a carrier/operator payment broker, Ericsson provides delivery and charging, using direct billing, premium SMS, Web and online mobile payment. Customers are more than 1000 successful multinationals reaching consumers with high disposable incomes in many countries across the globe.
Velti is a leading global provider of mobile marketing and advertising technology that enables brands, advertising agencies, mobile operators and media to implement highly targeted, interactive and measurable campaigns by communicating with and engaging consumers via their mobile devices. Our software-as-a-service (SaaS) platform, called Velti mGage™, allows customers to use mobile and traditional media to reach targeted consumers, engage the consumer through the mobile internet and applications, convert them into customers and continue to actively manage the relationship through the mobile channel. Velti is a publicly-held corporation based in Jersey which trades on the NASDAQ under the symbol VELT and the London Stock Exchange’s AIM under the symbol VEL. For more information, visit www.velti.com.
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Ericsson is the world's leading provider of technology and services to telecom operators. Ericsson is the leader in 2G, 3G and 4G mobile technologies, and provides support for networks with over 1 billion subscribers and has a leading position in managed services. The company’s portfolio comprises of mobile and fixed network infrastructure, telecom services, software, broadband and multimedia solutions for operators, enterprises and the media industry. The Sony Ericsson and ST-Ericsson joint ventures provide consumers with feature-rich personal mobile devices.
Ericsson is advancing its vision of "to be the prime driver in an all-communicating world" through innovation, technology, and sustainable business solutions. Working in 175 countries, more than more than 90,000 employees generated revenue of SEK 203.3 billion (USD 28.2 billion) in 2010. Founded in 1876 with the headquarters in Stockholm, Sweden, Ericsson is listed on OMX NASDAQ, Stockholm and NASDAQ New York.