The Changing Digital Landscape
As we move into the Networked Society, media companies must make the transition from traditional to new media. Mark Read, CEO of WPP Digital, offers us his insights into the changing digital landscape.
In this short interview, Mark Read, CEO of WPP Digital, offers us his insights into the changing digital landscape. Technology has revolutionized media, leading to great opportunities in the coming years, in areas like mobile marketing and ecommerce. Although opportunities exist, so do challenges such as how to achieve scale with fragmented channels, linking measurement and data to sales and dealing with costs of production. As we move into the Networked Society, companies must deal with these factors as they make the transition from traditional media to new media.