Connected vehicles: the ultimate mobile device?
Ford Motor Company’s CTO Paul Mascarenas says smart car technology and connectivity is changing his company’s thinking when it comes to customer experience.
"Why shouldn’t a car be connected?" he asks. "It is the ultimate mobile device."
Mascarenas outlines the change in Ford’s approach to how technology relates to user experience, some of the benefits of smart cars, and explains why Ford has started working with application developers to bring relevant content to smart vehicles.