Creating new opportunities with Square Logics

2013-01-29 Categories: Industry, Portfolio

Ericsson’s Square Logics aim to inspire operators, vertical industries and public institutions to capture new business opportunities and address global challenges.

Mobile broadband is expanding rapidly, and Ericsson sees a world of 50 billion connected devices by 2020. People, things and places are increasingly linked in real time, and this connectivity is fundamentally changing the way we collaborate, produce, govern and sustain.

Our Square Logics are concepts designed to inspire operators to rethink their mobile broadband business and address new opportunities created by this all-connected world. Many operators still only monetize mobile broadband through access subscriptions when they already have the unique assets and capabilities to address new segments as well and be active change makers for business and society.

Today’s mobile communication networks can reach basically everyone, everywhere at all times. Operators have also developed extensive infrastructure for customer contact, billing and localization, to give just a few examples. These assets are the foundation for new approaches to mobile broadband.

When operators collaborate with other industry verticals, governments and public institutions and connect their joint assets using mobile broadband as a shared foundation, new values and benefits are created. These have the potential to empower people, business and society. As a result, ICT today has started to tackle some of the most urgent global challenges related to sustainability, health, education and urbanization.

Ericsson’s Square Logics gather inspiring examples of what operators and other players are doing today to embrace these opportunities. We have defined three logics – which we call Flow, Pro and Citizen logics – that describe innovative solutions and business models for mobile broadband. We believe they can stimulate new thinking for operators, industry verticals, governments and public institutions.

The Flow logic is about using connected devices to improve processes and deliver long-term social and business benefits. Think of mobile broadband networks as the nervous system of our society, and connected devices as nodes that enable us to monitor, react to and understand the huge volumes of data that flow through these networks every second. Examples include a dam measuring water and soil pressure wirelessly to give advance warnings of potential landslides, or wireless roadside monitoring that enables traffic flow management in real time. Connected busses can deliver instant traffic information to millions of passengers every day, and water quality can be automatically monitored.

The Pro logic is about the increasing dependence of business and society on mobile broadband to execute business- and mission-critical processes. Whether it’s a connected ambulance transmitting urgent medical data, patient files stored in the cloud for instant access by medical professionals, or a news reporter streaming live HD video from the site of a breaking event, we can’t afford the connectivity behind these processes to let us down.

And the Citizen logic is about leveraging mobile broadband networks to empower individuals, increase access to information and services, and ultimately contribute to a better society. It could be a truly mobile health information tool that puts patient data and key information at the fingertips of nurses and doctors in the field, an application that delivers vital information to farmers, or smart parking systems that direct a driver to an available parking space.

We are on the brink of a Networked Society in which everything that can benefit from a connection will be connected. By showing operators, vertical industries, governments and public institutions how much is already being achieved using mobile broadband assets, Ericsson’s Square Logics can inspire new opportunities and co-operation and create value and benefits for all.

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