Putting race fans in pole position

2013-01-31 Categories: Portfolio

Legions of dedicated fans pack out racing tracks across the US during the annual NASCAR calendar. How is Ericsson helping to give them the ultimate event experience?

Ahead of the publication of the full-length film on Feb 7th, you can now have a look at the trailer for Networked NASCAR.

Legions of dedicated fans pack out racing tracks across the US during the annual NASCAR calendar. How is Ericsson helping to give them the ultimate event experience?

When arranging a major event organizers now must consider the increased load on the telecommunication network, resulting from a large number of people gathered in a relatively small area. Ericsson makes sure that the audience visiting NASCAR races in the US can surf and interact during the race, despite the heavy traffic load.