





Use the unique attributes of mobile phones to improve the experience for your customers and offer innovative mobile services.
With information such as location and authentication you can use customers' mobile phones to fight fraud. Identification allows you to securely identify users and provide web-like experience for customers when they are visiting your website on a mobile phone or netbook.
Tracking and identifying the location of a consumer enables you to develop different applications such as friend-finder services. With Ericsson IPX you can build web applications that locate people even without using GPS.
Provide web-like personalization to consumers who are visiting your site on a mobile device to provide automatic authentication without the need to enter login details. Can be used in conjunction with other IPX services to create innovative applications.
Locate what operator a consumer visiting your mobile web site has. With location information you can create value added services and create fraud control applications.