Driven by a broad range of factors, consumer behavior is changing. Be it new technology finding its way to customers in the form of new devices or be it new services, it is causing consumers to find their preferred way to communicate.
Value Added Services will continue to be a main source of revenue for operators, consumer and enterprise offerings alike. End users expect the Value Added Services they currently use to be maintained and, more importantly, to be enhanced with new functionality and integrated with todays' mobile devices, allowing them to continue and improve on their own business and daily lives.
At the same time competitiveness within the Telco domain intensifies and the need to innovate and differentiate with new Value Added Services offerings in a cost efficient and short time-to-market manner is vital. Many operators have already started to work with new business partners monetizing their network and business assets strengthening their market position and expanding their business.
Ericsson can help operators accomplish these goals with the Ericsson Composition Engine.
Consumers want to experience telecom services integrated with the ergonomics of today’s mobile devices (smartphones, tablets). A highly integrated- and therefore easy to use and discover - service will be used much more over its lifetime compared to telecom services that are incompatible or hard to use.
Additionally do consumers value a wide range of communication options so they can chose the one that fits best with their preferences and needs at any point in time now and in the future.
Privacy and identity protection is on everyones agenda and consumers prefer to trust their local service provider over a global company which might store their private data outside of their country of residence.
By using the Ericsson Composition Engine, operators can deploy Value Added Services that can interact and can be tightly integrated with highly ergonomic mobile devices. At the same time, the Composition Engine enables exposure of network, business assets or its policy engine so the operator can address the long tail of their application business, greatly expanding end-users choice and satisfying their privacy concerns.
New business models and Revenue streams
Service Exposure enables an operator to expose its network and business assets in an efficient way and supports totally new revenue streams and business models allowing for instance applications from Enterprises or Web to utilize operator assets using secure and controlled mechanisms.
Value Added Services transformation
A step-by-step evolution of your Value Added Services solution is fully supported ensuring business continuity as you go along. The included Service Interaction Manager (SCIM or Service Broker), enables composition of new applications out of existing service components. These components may be deployed on the Composition Engine itself, or may be residing on an existing remote application server.
New revenue generating services
A powerful and open Service Creation and Composition environment allows service providers or third-parties to implement new applications or service components through Java EE development or by orchestration of existing service components into new composite applications.
Ericsson is the perfect Service Enablement business partner for communication service providers aiming to address the business challenges of today. We bring the experience, proven tools and industrialized software solutions to meet your needs.