In the networked society, people live and communicate on the web and want to communicate with each other and other things. We believe in reshaping communication to be intuitive and fit peoples own terms, giving them more control over their lives.
Driven by a broad range of factors; consumer behavior is changing. Be it new technology finding its way to them in the form of new devices or be it new services, it is driving consumers to find their preferred way to communicate.
Value Added Services will continue to be a main source of revenue for operators, consumer and enterprise offerings alike. The Ericsson Communication Applications suite extends the opportunities for service providers to grow Value Added Service revenue through an enriched communication experience and supported business model innovation.
With the focus on ease of use for end users, service usage is stimulated as well as willingness to pay.
End users expect the Value Added Services they currently use to be maintained and, more importantly, to be enhanced with new functionality and integrated with today's mobile devices, allowing them to continue and improve on their own business and daily lives. Most important aspect is the ability to put service behavior control at the tip of their fingers at any moment in time.
The Communication Applications suite provides end users with a wide range of telecommunications services ranging from protecting ones privacy through the use of Virtual Number to improving cost efficiency and reachability for Small and Medium Enterprises with Home Zone Number.
End users will experience excellent ease of use through integration between the Communication Applications and the ergnomic capabilities of their mobile device such as advanced smartphones. Service provider "standard" offerings can be tuned by individual users according to their own needs.
New services, new revenue
Communication Applications suite enables the operator to grow subscriber revenue with new business opportunities, extend proven business in new network domains or strongly reduce costs on existing service applications.
Cost efficient and business continuity
The strengths of the Communication Applications include options to deploy applications in network convergent environments and allow for cost efficient co-location on a single platform. The use of common interfaces ensures easy integration with the operator's network and business environment. The operator will be able to evolve his core Value Added Services seamlessly into IMS environments.
Ericsson is the perfect Service Enablement business partner for communication serivce providers aiming to address the business challenges of today. We bring experience, proven tools and industrialized software solutions.
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