Service Delivery Platform

Thus we support communication providers to evolve service portfolios in line with changing business models and search for new revenue streams, as well as to deliver cost-efficiently.

Further information on each area is available by expanding the sections below.

User benefits

A well working infrastructure makes it easier for the user.

Experience multimedia services on devices from first use. Typically, a user is expected to take action. This changes with Automatic Device Configuration, as your operator can actively propose the correct settings from the first time the device is turned on.

Is that next message to my phone spam or information. Significant for the mobile is that is a very personal device. Ericsson advertising solution open a delivery channel for targeted messages. This is to make sure that the users needs are individually recognized and used to filter messages. It makes the difference between information and spam.

The user expects that a subscription is opened up or shut down on the moment money is added or used up on prepaid accounts, provisioning with Ericsson Multi Activation make sure that service orders are handled almost on the instant.

Generate new revenues

The multimedia marketplace must be kept fresh and appealing to users. Ericsson MSDP provide the tools to generate new and modifed offerings, this leads to increased ARPU, short time to market and time to revenue.

Campaigns to drive user uptake may involve for example issues of additional SIM cards, for many operators the number of SIM cards are up to three times the number of active users. Provisioning with Ericsson Multi Activation make sure that all SIMs are ready to use.

The Service Integration Gateway (SIG), allows telecom operators to safely open their networks to third-party service providers, bridging the telecom and IT domains. The result is fast launch of rich, non-voice content as ring-tones, games, news and music.

Optimize operations

Reducing Customer care load by shorter calls, from an average of 10 down 2 minutes on average is reported by operators using Automatic Device Configuration. Other aspects mentioned are the ability to answer more calls as the load per call decrease, and that calls turn positive and selling.

Changing prepaid and HLR deployments without downtime is tricky. Provisioning solutions used Ericsson Multi Activation multivendor capabilities.

MSDP, the ready to rock platform for multimedia business, is taking a giant step towards the most competitive platform for Operator Managed Application Stores

Make networks efficient

Operators pursue the mobilizing of web content, multimedia and content-based value add services. The Ericsson Multiservice Proxy, support this strategy through being a multi-purpose, multi-technology network node. The deployment focus on an optimization of use of network resources.

By combining open architecture and off-the-shelf support for a large number of network nodes, provisioning with Ericsson Multi Activation can be integrated with any type of node, supporting operators to distribute and update customer data to the servers, switches and applications used in today's multivendor, multi-technology networks.

With SDP, increase revenues at low Total Cost of Ownership supporting all stakeholders in the Value Added Services ecosystem. For consumers its about personalized and optimized experience on any device. For operators its about control and flexibility boosting business in all revenue channels: retail, wholesale, advertisement