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The UX process behind The Digger


In Barcelona in February, when Ericsson CEO Hans Vestberg gave his keynote address, he invited Cristian Norlin and Marcus Gårdman from the Ericsson Research UX Lab onstage to demonstrate The Digger: one illustration of Ericsson’s 5G vision. Since then, the UX team has been inundated with requests to demo The Digger.
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