Increase your customer agility and remove obstacles that get in the way of a superior customer experience, with the CRM system specifically designed for telecom operators.
The customer experience is one of the few last areas where operators can differentiate themselves, but the patchwork of disconnected legacy back-end systems can frustrate customer-facing staff and customers alike. One of the most common IT objectives is to integrate BSS/OSS systems (e.g. charging and billing systems) with CRM systems to achieve a holistic view and understanding of the customer base. But very few operators have managed to achieve this, often citing the cost and risk of the required IT transformation.
Ericsson Telecom CRM helps you overcomes these problems. It lets you deliver a superior customer experience while driving greater operation efficiency, while crucially reducing the time, cost and risk of implementation and systems integration. Based on Microsoft® Dynamics CRM 2013 and pre-integrated with Ericsson’s suite of BSS & OSS products, it supports the specific business processes and workflows of the telecom industry and makes sense of the customer information available throughout your organization. You get a holistic, 360+ view of the customer, along with proven tools for marketing effectiveness, sales productivity and customer care. In every aspect, from implementation to use, it removes obstacles so you can provide the optimal customer experience.
Part of our Customer Relationship Management portfolio, Ericsson Telecom CRM is a true enterprise-class, cost effective, telecom-specific CRM system built on the Microsoft Dynamics® CRM platform. It can support any type of communication service provider – mobile, fixed, broadband and cable, and it offers multi-channel interaction, including telephone, self-care, point-of-sales, IVR, fax, e-mail and social media. It is pre-integrated with Ericsson convergent charging and billing products, Ericsson Charging & Billing in One and Ericsson BSCS iX. Key features include:
Ericsson Telecom CRM draws on our unique understanding of telecom business processes to help you deliver superior levels of experience through customer service, marketing and sales interactions while maximizing operational efficiency. It also lets you dramatically reduce implementation risk in terms of cost and time-to-deployment. Consider Ericsson Telecom CRM if you want to:
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