The multimedia marketplace is where users interact and service providers and operators meet. Ericsson’s offering helps operators manage the complexity of this new arena.
The multimedia marketplace is the virtual arena where users meet to network and use multimedia services. It is also where mobile and fixed network operators meet and collaborate with internet media companies, advertisers and service providers.
This space is emerging and evolving at record speed and re-shaping the traditional business landscape, while creating challenges and new revenue opportunities. Ericsson has a full portfolio of solutions and services to help service providers capitalize on this new opportunity.
Ericsson has a complete set of solutions to address all aspects of the multimedia marketplace.
The core offering is the Ericsson SDP solution, which is based on state-of-the-art products and global systems integration capabilities. When understood in its broadest terms, SDP will include other service management related solutions, such as:
Common provisioning
Device management
Location-based services
Service creation and exposure
Mobile media management
Networked advertising. In addition, the SDP integrates seamlessly with adjacent Ericsson offerings, such as Convergent Charging & Billing.
To evolve smoothly to an all-IP network, investments in the multimedia marketplace need to be reusable for IMS-based multimedia services. An SDP, the core of Ericsson’s offering for the multimedia marketplace, provides an easy way for IMS applications to interact with legacy infrastructure and external partners. IMS can also interact with the SDP’s service creation and execution capabilities for legacy services, such as SMS, MMS, and locatoin-based services.
