Ericsson Dynamic Discount Solution

Maximize your mobile network utilization

Dynamic Discount Solution helps operator to maximize mobile network utilization and increase call�revenues.

The solution provides discounted voice call tariffs based on traffic load in network where the subscriber resides. The discounts are broadcasted to the phones, which change the call patterns; it decreases the traffic at peak times and increases the traffic during off-peak�times when�free capacity is available. The increased traffic due to the discount enables the operator to maintain revenues initially and in the long run both increased traffic and revenues.

Key benefits

For the operator

Delayed or reduced CAPEX for network expansion�through more efficient network usage
Reduced OPEX due to lower maintenance costs (in proportion to the above CAPEX reduction)
Improved quality of service as network congestion is reduced during busy hour
Increased subscriber loyalty and reduced churn resulting in reduced cost of acquisition
Expanded addressable market�with the new possibilities to address the low-income segment using deep discounts to a low marginal cost
Increased market share by attracting subscribers from competitors
Improved operator perception, customer satisfaction and strengthened brand

For the consumer

Improved value for money by more and longer calls for the same amount of money
Improved quality due to for example less congestion at peak traffic hours
Affordable mobile subscriptions for the lower income subscriber segment through the option to make calls with high discounts

Meeting market needs

Generate new revenue