Ericsson IPX is a non-branded service that provides mobile billing and connectivity for content via SMS, MMS, web and WAP, through a single interface enabling content providers to reach all mobile phones regardless of operator subscription.

IPX focuses on mobile premium as well as non-premium con­nectivity and includes a global, bulk messaging service that supports entertainment, mobile marketing and enterprise applications. 

Ericsson’s IPX offering includes:

• Payment ­– provides a reliable and cost-effective way to deliver content such as ringtones, pictures, concert tickets, mobile-marketing campaigns and enterprise and music applications, with payment deducted from the user’s pre-paid account or added to the mobile bill.
• IPX Messaging – this bulk messaging service provides direct connections to mobile operators serving 96 percent of users worldwide, making it a valuable tool for content providers, media companies, enterprises, banks and consumer brands.
• Operator Payment and Connection Services – operators can outsource the handling of technical and contractual relations with mobile content and service suppliers and aggregators to IPX.

IPX premium-payment solutions are available in 25 countries, through 90 operators, and to more than two billion subscribers.

IPX Messaging is available through 500 network operators worldwide and reaches more than 96 percent of all mobile-phone users.

IPX ensures timely and safe delivery of goods and services, is trustworthy, convenient and global.

As a leading aggregator or broker, Ericsson IPX makes connections and agreements with network operators in a growing number of markets (25 today), and in turn brokers assets such as Premium SMS and Messaging to content and service providers, dramatically simplifying this process for all parties.

The simple web interface and fast connection – possible in a matter of hours – gives service providers quick and easy access to 2 billion subscribers and fast and reliable collection of revenue.

This combination makes IPX a powerful tool for generating revenue from content while providing a powerful channel to build customer loyalty, brand recognition and operational efficiency.