Enriched Communication Solutions address person-to-person and community communication. Voice services include areas such as Call Completion and Push-to-Talk, while the messaging offering includes SMS, MMS, voice, video and IMS-based messaging. Included in Ericsson's Enriched Communication portfolio is also Location Based Services with mobile navigation solutions.

Ericsson's vision is to promote a common, user-friendly way of handling all messages, making it simple to add whatever content the provider wishes without worrying about the underlying technology.

Ericsson's solution portfolio makes this possible through end-to-end offerings for enriched communication services.

Ericsson ConsumerLab studies show that users expect more from their communication than simply sharing announcements. Today’s users want to share their everyday experience anytime, anywhere and are increasingly turning to multimedia services to generate the sense of closeness and community belonging they are searching for.

This enriched experience, which allows users to share their emotions and experiences in a vivid and interactive way, requires new technologies that can provide video, sound, picture and text, as well as voice and presence information, yet give users the flexibility and control they demand.

These new enriched means of communication provide new business cases so operators can differentiate themselves. Providing users with the kind of communication experience they desire helps operators attract new users and retain existing ones while building loyalty.

Meeting market demands by introducing enriched communications increases the use of data and time per call, resulting in more revenue from new streams.