The Ericsson Consumer Application offering focuses on optimizing delivery of multimedia – such as video, sound and images – and combining it with voice, to create a fun user experience that is the same regardless of device or technology.

The portfolio consists of applications in the following areas:

• Messaging – SMS, MMS, instant messaging, voicemail and videomail
• Location-based services – navigation and Friend Finder
• Mobile social networking and user-generated content  – voice, text and pictorial/video
• Mobile TV and video
• Ring-back tones
• Video Calling Services – video conferencing, videomail and Video Web Phone.

The Ericsson Consumer Applications offering is the basis for creating innovative, rich services that not only reflect user needs today but can be easily adapted to meet the demands of tomorrow.

The extensive range of applications enables attractive and easy-to-use multimedia services that can be customized to reflect each user’s interests and circumstances, providing the closeness and community consumers are seeking.

This combination of enriched communication, ease-of-use and personalization is key to capturing the rapidly growing demand for user services that enhance day-to-day life, while securing loyalty among existing subscribers.

Users are demanding a communications experience that suits their interests and circumstances. They want communication that supports closeness and community whether at home, at the office or on the move.

Ericsson’s Consumer Applications and solutions meet this need, giving service providers the chance to increase user satisfaction, building loyalty while attracting new subscribers.

At the same time, services that combine data and voice increase and prolong usage resulting in greater income, and open up new revenue streams from sources such as advertising, and fees for voting and gaming.