Multimedia is the area of the network that provides services for consumer and business users based on the operator’s network and IT capabilities.

Ericsson’s Multimedia solutions cover every aspect of service creation and delivery, focusing on providing a reliable, high-quality and consistent user experience.

This includes:

• The IT environment needed to fulfill the requirements of the multimedia marketplace
• Standard services and IMS to deliver voice and converged services
• A wide array of products and support for interactive, personalized individual and business communication
• Integration with external providers to ensure customized and personalized communication built on standard services and IMS
• Support for business processes, such as revenue management and provisioning, in line with the eTOM framework

Each operator uses a different mix of services to meet specific market needs, and therefore has unique Multimedia requirements.

Ericsson uses its extensive experience, in-depth user understanding and broad competence in all aspects of telecom and IT – business and technology – to provide Multimedia solutions tailored to these specific needs.

The emphasis is on a quality user experience, utilizing all the capabilities of converged, multimedia and standard services to provide interactive, personalized communications that enrich users’ lifestyles.

At the same time, the operator’s need for optimized operation, intelligent use of capacity and reduced costs, is always at the forefront.

Multimedia also constantly evolves to accommodate new products and allow interaction with third-parties and new industry players, such as advertisers and media companies. Ericsson solutions are designed to be flexible and adaptable, and to accommodate new business models and value chains.