Based on extensive product knowledge, expert consultancy and wide network optimization experience, Ericsson can develop a Network Optimization solution that meets each customer’s specific needs.

The focus is on:

• Optimizing operations, service and network performance in line with customer targets
• Achieving energy-efficient, sustainable mobile communication through optimal network design, site optimization and alternative energy sources
• Securing transmission efficiency, maximizing resource utilization and implementing scalable solutions to meet today’s and tomorrow’s capacity needs.

By optimizing the network, operators can get the most out of their existing investment while preparing for cost-effective growth or expansion into new markets.

Based on years of experience in both the technology and business side of telecoms, Ericsson experts can support operators in each step of the process – from identifying where improvements can be made through to their implementation.

Optimizing network performance ensures capacity is being used in the most profitable way while securing the quality of the user experience.

Ericsson can assist operators to develop their networks for today’s demands while preparing them for tomorrow’s wishes. In this way operators can quickly and cost-effectively respond to changing user and market needs, to capitalize on trends and niche markets.

Through its alternative energy options, the Network Optimization offering also gives operators the possibility to expand into regions and therefore markets that have previously lacked the infrastructure to support profitable business.

Optimizing these networks ensures the most efficient use of energy, which in turns helps secure supply.

Ericsson’s solutions for energy-efficient operation can significantly reduce the cost of existing operations.

By taking a long-term approach to network development, Ericsson can support operators to create infrastructure that meets their needs both today and tomorrow.

This not only keeps costs down initially but ensures business considerations such as capacity growth, new service introduction and expansion into new markets can be handled in the optimal way. The outcome is lower costs and faster time to market.

Operators are under increasing pressure to reduce their energy consumption and green-house gas emissions.
A well-optimized network achieves this by improving efficiency and therefore the amount of energy to power it, without affecting the quality of the user experience.

Ericsson’s complete offering in their area also takes into account site optimization and alternative energy sources to further reduce the impact on the environment.

This “green” approach has a positive impact on the bottom line, but also ensures operators can meet growing demand from regulatory bodies, users and shareholders for sustainable business.