Ericsson Mobile TV & Video provides users with:

• A complete mobile TV service offering – traditional (linear), on-demand and podcast, making the user experience personal and interactive
• A rich media experience through access to TV content anytime and anywhere, providing the freedom in both time and space to stay updated and entertained
• Low entry costs, as existing 3G handsets can be used
  An easy-to-use, intuitive service enhanced by fast channel switching
• Interaction with content as well as friends and social communities.

People want the freedom to watch TV anywhere, anytime, and they expect more from their mobile TV experience than just traditional TV on a small screen.

Personalized content, such as pushed video clips with highlights from sport events, and interactivity, such as voting are the clear trends.
Likewise, creating and sharing their own content is very attractive, as the success of YouTube and See Me TV demonstrates.

The number of mobile TV subscriptions will increase from 24 million in 2007 to 462 million in 2012, according to ABI Research. The growth will be driven in large part by the expansion of 3G networks and plans to introduce flat-rates
for mobile video. This opens up opportunities for all players – advertisers, content and service providers. 

Ericsson’s Mobile TV and Video solution includes everything required for mobile TV – network features, service-layer enablers, professional services and mobile phone clients.
It utilizes existing mobile networks and handsets to provide:

• Personalized and interactive TV, whether traditional (linear), on-demand or by podcast
• High-quality, attractive and easy-to-use features that can be used on existing 3G handsets
• An enriched user experience, enhanced by an easy-to-use electronic program guides and fast channel-switching
• Opportunities for service providers, content providers and advertisers to customize their offering to drive revenue growth.

Although mobile TV services are still relatively new, the predicted huge growth in subscriptions equate to a potentially very profitable market. To capture their share, service providers need to stand out from the crowd. Ericsson’s Mobile TV and Video solution meets the obvious user demands for interactivity and personalization, and enables content providers to create tailored offerings targeted at new users, while preventing churn.
Similar opportunities exist for advertisers who can utilize viewing-behavior statistics to create dedicated advertising campaigns for individual users or communities.

There is more than enough capacity in 3G networks to scale up for mass market mobile TV services, particularly if the operator has HSPA, which supports staged capacity increases. 

And MBMS (Multimedia Broadcast Multicast Service) – broadcast over 3G networks – will allow a traffic channel to be shared by all users who are simultaneously watching the same program in the same area.

Whatever the technology used, Ericsson’s end-to-end offering has been created to utilize all the advantages of telecom grade, whether it comes to performance or reliability, to provide the consistent, high-quality experience that users expect.