The mobile phone has been a connecting technology of immense impact on human life. When the mobile device is used for financial transactions - buying, selling, or transferring, then you have m-commerce. And while many people lack access to banking, especially in the less prosperous markets, they do have mobile phones and are using them to improve their lives.
The mobile phone brought a new dimension to the economic life of Sub-Saharan Africa. A new ConsumerLab report examines how this dynamic region is embracing a new generation of m-commerce services.
New Ericsson consumer research shows that the majority of people in Latin America who are not using m-commerce services today would be interested in using such services in the future. Convenience and security are important drivers for m-commerce in the region.