Ericsson Worldwide

During a series of activities at the Broadband World Forum in Madrid, Ericsson will address the latest broadband technologies and the deployment of new solutions based in broadband networks.

Conference topics include technical challenges - such as legacy infrastructure evolution and interoperability issues - and the impact of convergence on the industry.

As the leading telecom vendor Ericsson is well positioned to address high performance broadband to create a connected home; mobilize the enterprise, and implement triple play, facilitating the growing demand for IP TV, and the evolution to all-IP networks.

When: October 3-6, 2005

Where: Palacio Municipal de Congresos, Madrid, Spain

Media registration: http://www.iec.org/events/2005/bbwf/press/press_reg.html

MEDIA BRIEFING OPPORTUNITIES

We are able to offer one-to-one briefings on the following topics and on selected topics upon your request:

- High performance broadband

- Mobile broadband

- Broadband-connected home

- Mobilizing the enterprise

- Fixed/mobile convergence

If you would like to arrange a briefing, please contact:

Ilyana Guzman

Ericsson Media Relations

Tel: +46 709863526 or +46 8 719 6992

E-mail: press.relations@ericsson.com

ERICSSON'S SPEAKERS

As part of the conference program, Ericsson will participate in the following sessions:

Tuesday, October 4, 10:00-11:30 Plenary Panel
3G Mobile Broadband: Accelerating the broadband business
Chairperson: Ulf Wahlberg, Vicepresident Ericsson Research

Tuesday, October 4, 15:45-17:15
The challenge of ubiquitous broadband
Speaker: Peter Linder, Technical Director Wireline, Ericsson

Wednesday, October 5, 11:45-13:15

FTTx Technologies

Chairperson: Björn Odenhammar, Director, Product Management Ethernet Access, Ericsson

Wednesday, October 5, 15:45-17:15
Triple-play case studies and business models
Chairperson: Karl Thedeén, Vicepresident Wireline, Ericsson

For more information about the conference, please refer to the agenda at http://www.iec.org/events/2005/bbwf/

ERICSSON`S PRESENCE IN THE EXHIBITION AREA

In the exhibition area, Ericsson will show how operators can drive revenue with Ericsson's residential and enterprise broadband access solutions for the connected home and the networked enterprise. Demonstrations include, among others, Triple-play, Engine Multimedia and IP Service Engine, enabling consumers to choose, change and pay for services in a flexible way.

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