Ericsson and NRK's interactive mobile TV trial doubles average viewing time
February 7, 2006, 10:00 (CET)
The world's first live trial of interactive mobile TV has doubled the average time viewers are using the mobile TV service. The trial was conducted by Ericsson (NASDAQ:ERICY) and the Norwegian Broadcasting Corporation (NRK).
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Ericsson is shaping the future of Mobile and Broadband Internet communications through its continuous technology leadership. Providing innovative solutions in more than 140 countries, Ericsson is helping to create the most powerful communication companies in the world.
NRK is the biggest media company in Norway, with a number of national TV and radio channels, as well as major web and WAP sites. Since 2000, the public service broadcaster has been a leader in mobile content and interactive services in Europe.