Ericsson has released its first regional consumer insight report focusing on trends and analysis of the mobile ecosystem in Sub-Saharan Africa.
Cecilia Atterwall, Head of Ericsson ConsumerLab discusses the latest ConsumerLab report on cities (Smartphones change cities) as well as the impact that cities have on society as a whole.
The November 2013 edition of the Ericsson Mobility Report has been released. Read the report and watch the accompanying video.
Smartphone users were asked about their interest in, and the potential development of, 18 new services relating to important aspects of city life. The findings are presented in a ConsumerLab report.
Consumers expect mobile operators to deliver an experience that can match benchmarks set by other service industries.
The Ericsson ConsumerLab TV & Media 2013 report looks at how the explosion of connected mobile devices in the home has opened a whole new world of possibilities when it comes to viewing TV and video content.
Ericsson ConsumerLab has close to 20 years’ experience of studying people’s behaviors and values, including the way they act and think about ICT products and services. Ericsson ConsumerLab provides unique insights on market and consumer trends.
Ericsson ConsumerLab gains its knowledge through a global consumer research program based on interviews with 100,000 individuals each year, in more than 40 countries and 15 megacities – statistically representing the views of 1.1 billion people. Both quantitative and qualitative methods are used, and hundreds of hours are spent with consumers from different cultures.
To be close to the market and consumers, Ericsson ConsumerLab has analysts in all of the regions where Ericsson is present, which gives a thorough global understanding of the ICT market and business models.
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