This report looks at changing consumer behaviors and values such as the increase of streaming video as well as growing willingness to pay for anywhere access.
A report from Ericsson ConsumerLab has explored the possibilities of widespread m-commerce adoption in emerging Asia. The countries included in the study were Bangladesh, Indonesia and Vietnam.
Being connected and switched on isn’t only for the young. Older people are enthusiastically embracing the opportunities that communication technology can provide.
A new report from Ericsson ConsumerLab reveals how growth in smartphones and app usage in India are creating new user habits. Indoor coverage, speed and network availability are the key factors shaping smartphone behavior.
An Ericsson ConsumerLab report reveals the impact of network speed on the satisfaction and loyalty of Saudi consumers towards their mobile operators in the kingdom. Report findings reveal that network speed in Saudi Arabia also impacts the adoption of advanced services – more users on faster networks are accessing data services like mobile payment and video calls.
As we increasingly use mobile devices and download new apps, it is only natural that consumer views about the internet are changing. But more surprisingly – and ultimately more importantly – our fundamental views on the physical world are changing too. This report from Ericsson ConsumerLab shows that as consumers spend more time in front of screens, they also expect other physical things to be interactive and connected.
Ericsson ConsumerLab has close to 20 years’ experience of studying people’s behaviors and values, including the way they act and think about ICT products and services. Ericsson ConsumerLab provides unique insights on market and consumer trends.
Ericsson ConsumerLab gains its knowledge through a global consumer research program based on interviews with 100,000 individuals each year, in more than 40 countries and 15 megacities – statistically representing the views of 1.1 billion people. Both quantitative and qualitative methods are used, and hundreds of hours are spent with consumers from different cultures.
To be close to the market and consumers, Ericsson ConsumerLab has analysts in all of the regions where Ericsson is present, which gives a thorough global understanding of the ICT market and business models.