Ericsson ConsumerLab report examines how users interact with their smartphone apps and what the future may look like as technology continues to evolve.
Five out of 10 consumers are highly interested in the concept of the connected home. People who live in connected homes today are not those who would benefit most from them. Consumers are calling for simplification and support when it comes to using connected home services.
Ericsson ConsumerLab’s report shows that almost half of the global working population considers it important to have flexible working hours.
Today, commuters are taking advantage of greater connectivity and apps to simplify their daily commute. However, the public transport industry is perceived as lagging behind. Commuters expect seamless connectivity and real-time travel information, which will allow them to be more productive and efficient during the journey.
This Ericsson ConsumerLab Europe report highlights the crucial expectations of consumers as they go about their daily lives.
Ericsson ConsumerLab celebrates 20 years in consumer research with a nostalgic series of short films that show how new types of media and technology have influenced everyday life in that time.
Ericsson ConsumerLab has 20 years’ experience of studying people’s behaviors and values, including the way they act and think about ICT products and services. Ericsson ConsumerLab provides unique insights on market and consumer trends.
Ericsson ConsumerLab gains its knowledge through a global consumer research program based on interviews with 100,000 individuals each year, in more than 40 countries and 15 megacities – statistically representing the views of 1.1 billion people. Both quantitative and qualitative methods are used, and hundreds of hours are spent with consumers from different cultures.
To be close to the market and consumers, Ericsson ConsumerLab has analysts in all of the regions where Ericsson is present, which gives a thorough global understanding of the ICT market and business models.