Ericsson ConsumerLab Insights

Highlights

Ericsson ConsumerLab: Anytime, anywhere internet use happening in many countries

Ericsson ConsumerLab: Location irrelevant for anytime, anywhere internet users

A report from Ericsson ConsumerLab shows that the boundaries between work and personal life, and between being at home and outdoors are blurring in the way consumers use their mobile devices.

Ericsson ConsumerLab, annual TV & Media report

Ericsson ConsumerLab, annual TV & Media report

This report looks at changing consumer behaviors and values such as the increase of streaming video as well as growing willingness to pay for anywhere access.

Ericsson ConsumerLab: Urbanization drives m-commerce interest in emerging Asia

Ericsson ConsumerLab: Urbanization drives m-commerce interest in emerging Asia

A report from Ericsson ConsumerLab has explored the possibilities of widespread m-commerce adoption in emerging Asia. The countries included in the study were Bangladesh, Indonesia and Vietnam.

Connecting the senior generation

Connecting the senior generation

Being connected and switched on isn’t only for the young. Older people are enthusiastically embracing the opportunities that communication technology can provide.

Network Performance shapes smartphone behavior in India

Network Performance shapes smartphone behavior in India

A new report from Ericsson ConsumerLab reveals how growth in smartphones and app usage in India are creating new user habits. Indoor coverage, speed and network availability are the key factors shaping smartphone behavior.

Network speed is vital for consumers in Saudi Arabia

Network speed is vital for consumers in Saudi Arabia

An Ericsson ConsumerLab report reveals the impact of network speed on the satisfaction and loyalty of Saudi consumers towards their mobile operators in the kingdom. Report findings reveal that network speed in Saudi Arabia also impacts the adoption of advanced services – more users on faster networks are accessing data services like mobile payment and video calls.

Ericsson ConsumerLab – The Voice of the Consumer

Ericsson ConsumerLab has close to 20 years’ experience of studying people’s behaviors and values, including the way they act and think about ICT products and services. Ericsson ConsumerLab provides unique insights on market and consumer trends.

Ericsson ConsumerLab gains its knowledge through a global consumer research program based on interviews with 100,000 individuals each year, in more than 40 countries and 15 megacities – statistically representing the views of 1.1 billion people. Both quantitative and qualitative methods are used, and hundreds of hours are spent with consumers from different cultures.

To be close to the market and consumers, Ericsson ConsumerLab has analysts in all of the regions where Ericsson is present, which gives a thorough global understanding of the ICT market and business models.