Personalization 2.0
Gone are the days when the TV schedule was an important part of our lives.
Today there is an overflow of content, ranging from traditional media to all the content created and published by users around the world.
According to the Pingdom website, in 2010, there were about two billion internet users generating two billion tweets per year, writing 152 million blogs and uploading 20 million videos to Facebook every month, 35 hours of video to YouTube and 3000+ photos to Flickr every minute.
To this we can add billions of comments and status updates every day.
The content visible in our feeds and timelines provided by our nearest and dearest is almost infinite.
What article, blog post or YouTube video should I read or watch? We learn to judge a recommendation in a split second, mostly by judging who the sender is.
Much of the media we consume is communicated and recommended by friends who act as filters and we quickly learn who has the same tastes and interests as we do.
Media and communication has become totally mixed. We express ourselves by linking to film clips, music or articles we like. These links represent us and our digital appearance.
Today there are smart applications on the market such as Zite and Flipboard that render our feeds, media and communication sources into a nice readable magazine.
Communication and media becomes one.
Going forward, we will see applications that learn our patterns and taste, that are sensitive and smart and that take location, mode, presence, and many other available data into consideration, providing us with our very personal media and communication experience.
What do you think about this kind of future?
Written by Mikael Eriksson Björling
Mikael is an Ericsson Networked Society Evangelist. He is also an Expert on consumer behavior at Ericsson ConsumerLab with a focus on explorative and strategic consumer research. Mikael works to translate findings into key insights by combining consumer understanding with technology and business understanding. Follow Mikael on Twitter @mikaeleb
