1. The future of TV starts today

The future of TV starts today

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I recently read an interesting post on the Televisionary blog about how the way we watch TV is changing dramatically with the advent of new and exciting devices.

These devices are fuelling consumer demand for higher quality, and giving us more choice and greater flexibility for watching video. We want to watch our TV content on more screens than one, simply because we have those screens and we fit them into our lives very quickly.

According to a report conducted by Altman Vilandrie & Co. together with Research Now, young people are already changing their TV-watching habits. Only one third of the 18 to 34-year-olds surveyed said they watch TV during normal broadcasting times. They watch their shows online, use OTT services such as Netflix or Hulu, or watch TV on their mobile devices. One of the latest Ericsson ConsumerLab research reports similar trends – people are increasingly watching TV online, and social media usage is changing the way people watch TV.

So the way of delivering video services to provide the desired consumer experience also must change to adapt to these new habits. Multiscreen TV viewing is the future, but it’s starting today. Multiscreen TV is one of the hottest topics at this year’s IBC, with buzz around term already making waves.

But the way forward isn’t just about TV-on-the-go, or Mobile TV. As Simon Frost writes on the Televisionary blog, Multiscreen TV shouldn’t just be seen as a service, but as a way of life, an evolution through which everyone will consume, share and interact. He says: “It must embrace and be integrated into our social and personal lifestyles – that means that when developing improved content, devices and broadband access, we must think about how these will link with our social and personal lives.”

Just think of the possibilities – in our vision of the Networked Society, by 2020, there will be 50 billion connected devices. More than 15 billion of those are expected to be video-enabled. The planning for the future of how we consume TV on those devices starts now.

Written by Mikael Eriksson Björling

Mikael is an Ericsson Networked Society Evangelist. He is also an Expert on consumer behavior at Ericsson ConsumerLab with a focus on explorative and strategic consumer research. Mikael works to translate findings into key insights by combining consumer understanding with technology and business understanding. Follow Mikael on Twitter @mikaeleb

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