Star power and fist pumps during Ericsson’s keynote to MWC
Ericsson President and CEO, Hans Vestberg and House DJ Avicii released the crowd-sourced track, ‘X-You’ during the Ericsson keynote speech to the Mobile World Congress. Last night I was in the audience and reported on the world’s largest music collaboration of its sort – curated from nearly 13,000 submissions from more than 4,000 people in 140 countries. This is just one more example of how the Networked Society is transforming everything – including the music industry.
Written by Dodi Axelson
Dodi Axelson is a multimedia producer at Ericsson headquarters in Stockholm, Sweden, where she makes videos about Ericsson news and employees and about the latest telecom innovations. In addition she takes to the stage to moderate large Ericsson events. She has been asking the important questions ever since she started her journalism career in newsradio in Seattle, Washington.
