*+-It isn’t primarily about finding a new audience, but including and offering the best experience to existing fans, says Michelle. “If you keep feeding the loyal base, they will be your ambassadors for a new audience … Putting it back in their hands and giving them something to share is genuine, the kind of endorsement we could never artificially create or afford to buy.”
*+-According to the Nobel website, one-fourth of the world’s electricity consumption is for lighting our cities, which means that LEDs contribute to saving great resources. They last up to 100,000 hours compared to 10,000 hours for fluorescent bulbs and 1,000 for incandescent bulbs. Can it get any better? Well, yes, if you asked my son and his classmates recently.
*+-ll I can think about is: Why aren’t the bags connected? It seems that the Internet of Things has managed to skip over the airline baggage industry. When you send a package via the US Postal Service or UPS, you get a tracking number and you can watch your package as it moves from warehouse to airplane to another warehouse to a truck coming to your door. Fantastic.
*+-Quite simply, Hammersley and other speakers described how people now expect full experiences while they are mobile. The bottom line, said Hammersley, is that it all requires the network to be “incredibly solid.” It’s a complicated reality – with all of us wanting more and more from our mobile experience.
*+-Our speaker’s thesis is that the more complex a situation is, the greater the engagement will be. Because the party was broken up by police, more friends wanted to see the photos and share them. This is what our industry has to prepare for – and with high levels of engagement and complexity, the consumer experience has to be flawless.
*+-“Smartphone use” doesn’t necessarily mean that Brazilians are just burying themselves in WhatsApp conversations. The new habits that we are fostering in the Networked Society are both useful and concerning, and the panel ate it up when Ericsson CTO Ulf Ewaldsson started talking about this. Are we paying attention to our lives?
*+-Offering financial services over the mobile network isn’t new. In fact it’s quite trendy. What’s different about this case in Peru is that it’s about building one platform with more than 16 stakeholders, with each maintaining a close, secure, and private relationship with its own customers. It’s the beginning of a shared standard for mobile financial services, with interoperability.
*+-Simon Moritz works as a data scientist at Ericsson Research. He was one of the first recruits to Ericsson in areas like data mining and big data. Simon is passionate about applied data analytics and loves to develop new methods that bring forth insights from data.
*+-Ericsson ConsumerLab just released its about how we’re watching TV. As we at Ericsson sat around the table thinking about which highlights to write about in the press release, several of us reacted to the news about pensioners increasing how much they’re watching streaming video.
*+-In the Networked Society, progress will come with many names. But as Dodi Axelson blogs from the Guardian’s Activate: London 2013 event, it’s more about changing the game.