In Latin America people are talking about mobile money. At Ericsson, we think that, with innovation and access empowered by the Networked Society, there will be major societal shifts thanks to electronic financial transactions.
The important thing is to see an ecosystem in its entirety – for instance, transport systems are not only about connecting trucks, they are about bringing in safety, insurance, entertainment, everything.
That’s why a new, imaginative video from our colleagues in the Industry Transformation group at Ericsson is so much fun to watch. It takes drones today and imagines them at the next level. And the next level after that. Drones have already captured our imagination the way robots and moving sidewalks did when I watched “The Jetsons” as a youngster. Ericsson President and CEO Hans Vestberg often says in his speeches: “Only our imaginations will limit what is possible in the Networked Society.”
The beauty of the Networked Society and all its new tools is that it is inclusive. We do not have to leave one form of communication for another; we can enjoy longform as well as short form.
I also happened to click across to a panel called “The Future of the Digital Economy” where Eric Schmidt, the executive chairman of Google, said the future internet will be so essential, we won’t even notice it: “The internet will disappear.”
Wearables at CES this year finally got beautiful – with crystals that ever so stylishly track your activity and stay charged thanks to discreet solar panels. Tempting. And yet I confess that I am what the industry calls an “abandoner.” I had an exercise tracker and obsessively wore it for several months. One day I just didn’t wear it. Two days went by, three, and now it’s been eight months. Guess what? I still exercise.
It isn’t primarily about finding a new audience, but including and offering the best experience to existing fans, says Michelle. “If you keep feeding the loyal base, they will be your ambassadors for a new audience … Putting it back in their hands and giving them something to share is genuine, the kind of endorsement we could never artificially create or afford to buy.”
According to the Nobel website, one-fourth of the world’s electricity consumption is for lighting our cities, which means that LEDs contribute to saving great resources. They last up to 100,000 hours compared to 10,000 hours for fluorescent bulbs and 1,000 for incandescent bulbs. Can it get any better? Well, yes, if you asked my son and his classmates recently.