Category archives: People
The beauty of the Networked Society and all its new tools is that it is inclusive. We do not have to leave one form of communication for another; we can enjoy longform as well as short form.
Children are not passive behind their screens. As they start connecting other things, they will be just as interactive with them, without having to hide behind screens. When we reach the end of this screen age that started with the TV in the 1950s, young people will be just as active in front of the world as they are now in front of their screens!
So what we see now is that content providers are starting to place big bets on reaching cord cutters. They are simply too big user group to leave unaddressed. At 14 percent, they also represent a considerable target group for advertisers. This is why we are now seeing large content providers launching single channel versions of their TV assets as over the top services
Following my Q&A last year with Kiva – the organisation that makes repayable loans available to people in emerging markets via mobile phones – I’d like to share an interesting case I discovered in which “circles of trust” play an important role for many users.
For many years, there has been an enormous amount of information available online about all of us, but the cost of discovery made its existence irrelevant. That is changing with the ability to “discover” large amounts of data with scale and immediacy. But this data was never private – so what’s the problem?
As we move further into the Networked Society, people are rapidly becoming more aware of the opportunities for collaboration. And collaboration is going to play an even greater role in the way we communicate and do business. People in almost every industry – from telecom to finance to TV, to give just a few examples – will need to act fast to enhance the possibilities for collaborative innovation.
It isn’t primarily about finding a new audience, but including and offering the best experience to existing fans, says Michelle. “If you keep feeding the loyal base, they will be your ambassadors for a new audience … Putting it back in their hands and giving them something to share is genuine, the kind of endorsement we could never artificially create or afford to buy.”