Consumer trends 2013: Distraction as attraction

What happens if you let go of your keyboard? We increasingly let computing get distracted by a sudden incident, particularly as ‘computing’ increasingly happens while on the move: A chance meeting on the street, a sudden skyline view, or the shop attendant asking if the sandwich is for take-away, distract us in that split-second before thumbs touch screen. Amazingly, though, activities are completed more fluidly than ever.

Obviously, switching from desktop to computing-on-the-move, you free up time, but you also make yourself free to experience things while computing – free as a bird. Learning to compute on the move is a bit like learning to fly as told by Douglas Adams in “The Hitchhiker’s Guide to the Galaxy”:

”There is an art, it says, or, rather, a knack to flying. The knack lies in learning how to throw yourself at the ground and miss. […]
You have to have your attention suddenly distracted by something else when you’re halfway there, so that you are no longer thinking about falling, or about the ground, or about how much it’s going to hurt if you fail to miss it.”
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How telcos will achieve growth in the Networked Society

Transformation of the business landscape

From operating models and value chains to innovation and alliances, technologies such as broadband, mobility, and the cloud are transforming the business landscape for telcos. Continue reading

The rise of the networked retail experience

The networked retail experince

Transformation to a fully networked retail concept requires a fundamental rethinking of the network needed to support new retail processes and consumer behaviors. Continue reading

Top 10 trends to expect in 2013

Top ten trends: Smartphone users stay connected all day every day

As 2012 is draws to a close, Ericsson ConsumerLab has once again identified the hottest consumer trends for next year and beyond. Looking back, I think our predictions for the year that has passed were quite good – and I have high hopes for our 2013 trends as well. Continue reading

Video set to transform companies

Phone booth

Large global corporations are using video communication between their main sites on a large scale today to cut back on global travel. Meetings that would have required a four-day between the US and Sweden just five years ago can today by conducted over a two-to-three-hour video conference. So what can we predict about our near future learning from teams that are using video conferencing between “executive phone booths” every day?
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Infrastructure platform means prime performance

Infrastructure platform means prime performance

When it comes to the success of an app, optimal performance translates into real top-line growth for any application provider. The infrastructure platform is there to provide such performance.
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The smart city is all about people

The smart city is giving way to a focus on people

Since 2005, the London School of Economics has been orchestrating the Urban Age conference series. This year it was held in London. Opened by city mayor Boris Johnson and British Prime Minister David Cameron, the event began with the two men launching a GBP 50 million (USD 80 million) investment in an area in London known as the “Silicon Roundabout.” Continue reading

Is a connected commute a more pleasant one?

Connected commuting_NSblog

The inefficiency of people’s daily commute regularly features as one of the major issues facing cities worldwide. Traffic congestion and commuting inefficiencies not only cause environmental, social and economic problems; on a personal level it is also one of the most unpleasant urban experiences and a key source of stress. Continue reading

Threat or opportunity? It all depends on your view

Old woman or young lady? Depends on your point of view

You are a mobile network operator/service provider, surrounded by people saying that everything is going mobile. To quote Tomi Ahonen, “Mobile is the ultimate cannibal” and “Mobile + X = Mobile”. Yet the whole conversation within the mobile industry is one of future challenges to revenues and margins. How can both views be right?
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Small cell deployments: global urban use-cases uncovered

small cell deployments

When talking about the need for small cells, the deployment use-cases are often simplified to a few categories and decoupled from the business problems that need to be solved. The business value of small-cell deployments is easy to articulate on a high level – it includes both universal coverage and capacity – but can vary substantially. Its complexity is the result of four main contributing factors:

* users’ willingness to pay a premium when served by a small cell varies between applications, ranging from clear incremental revenue generators to pure churn-reduction needs
* the cost of deployment is to a limited extent equipment-driven and highly dependent on the 4Ps scenario * most Wi-Fi deployments to date have been carried out with Wi-Fi access services as a secondary revenue stream, resulting in a “free” service supporting the primary revenue stream
* the large variety of solutions that can solve problems – for example, remote radios, distributed antenna systems, micro and pico base stations and so on.

When evaluating the likely and most possible use cases, the following could serve as a starting point:

* train stations and airports – a very large number of daily users, traffic concentrated to peak hours during the day, churn protection where local commuting is concerned
* outdoor venues with few yearly high-profile events – temporary needs and a very high concentration of users keen on sharing their moments
* shopping malls – the retail revolution, with significant shifts in both buying and selling experiences along the way, has created a need for reliable real-time communication services
* indoor venues with weekly/daily events – high concentration of events and users often being close to the small cell locations
* school campuses – teaching inside and outside of the classroom being the new norm
* enterprise buildings – extensive 3G/4G/Wi-Fi access is the basic criterion for being able to rent out office space in the future
* urban outdoor coverage boost – hotspots such as bus stops, parks, plazas, where social media and entertainment are consumption driven
* residential white-spot elimination – high-rise apartment buildings with poor coverage and capacity on floors above street level, the basic criterion for being able to rent out or sell apartments.

We can expect a lot of dynamics in this market, both with regard to actual deployment use-cases, their order of priority, as well as technology of choice.