Blue Ocean Strategy in the Networked Society – European operator


This is the third post in a series related to Blue Ocean Strategy in the Networked Society (see previous posts). Here, I will examine a European operator in a saturated market with over 140 percent mobile penetration. The competition to this operator is fierce providing telephony, internet, TV, broadband, cloud and M2M services and includes many active MVNO’s competing on price and putting a lot of pressure on the incumbent. A price war and increased use of OTT services combined with a very demanding customer base using multiple devices makes the market extremely competitive. This is what is called a Red Ocean market. Continue reading

Which hotel will be first with USB chargers in pool chairs?

USB chargers in pool chairs

Every holiday season sees a population surge at popular beach resorts. In the past this meant throwing out a towel early to get a pool chair, bringing a good book to relax with, and filling in the out-of-office message before leaving work. But hotels are starting to see very different needs emerging around their pools. Continue reading

Coverage and capacity crossroads: grow green or reduce red

Capacity and coverage

Operators that are preparing for small-cell deployments face a strategic choice between revenue growth and cost-reduction strategies. ‘Growing Green’ is a proactive strategy for growing mobile-data revenues through superior networks at business premises. ‘Reducing Red’ is about capturing low-value data traffic at a low cost in areas that have mobile coverage and capacity limitations. Continue reading

Can mobile phones in school make the grade?

Mixing schoolwork and-leisure in estonia

Estonia is interesting. In the mid-1990s it launched the Tiger Leap initiative which rolled out internet access to every school in the country. It also launched the X-Road initiative which formed the backbone of the Estonia’s e-services and in 2002, eKool, which was a national e-school network enabling access to grades, schedules, homework assignments and more. Continue reading

You are only as smart as the people around you


Creativity is no longer about one genius in a lab somewhere with a big, secret idea. Instead, creativity is about intelligence of the crowd and about sharing and interacting. And the best place to find these conditions is in a dense, diversified city. Continue reading

Miracast moves multimedia methodically

Ericsson Image Bank 2008

Classic Wi-Fi (802.11 b/g/n) is widely adopted for wireless data access in a broad range of devices. In 2012, 100 percent of smartphones, tablets, notebooks and game consoles sold had embedded Wi-Fi while only 1 percent of set-top boxes did. Right now the Wi-Fi ecosystem is going through a significant capability leap with video as a key driver. So what can we expect from Wi-Fi in the future beyond free and best effort? Continue reading

Blue Ocean Strategy in the Networked Society – Part 2

In my previous post, I created the Strategy Canvas for the Red Ocean of an Asian telecom operator. In this post, I will show you how applying Blue Ocean Strategy within the Networked Society will affect the operator’s business, strategy and market. Continue reading

Wireless to the room beats fiber to the lobby

Connected hotels

Hotels were early adopters when they started providing wired internet access in their rooms and wireless hotspots around their facilities. Nowadays these attributes are as fundamental as a bed and a bathroom but consumer demands have progressed. Today’s hotels guests demand the next generation of access services so that their visits are not a penalty box of connectivity. Continue reading

Blue Ocean Strategy in the Networked Society

Blue Ocean Strategy

I recently wondered why we shouldn’t apply Blue Ocean Strategy to telco’s within the Networked Society. The award winning book about the requirements for strategic success is also about transforming, rebuilding and creating new markets. I decided to give it a try and I must confess it has been a tedious task, or rather a challenge to try and do outside my regular working hours. In this first post, I will set the scene and present a few assumptions. Then in the coming posts, I will elaborate more on the details as well as the results. Continue reading

A smartphone is a girl’s best friend

International womens day

It’s International Women’s Day and I’m thinking about how the opportunities brought by our industry – or more specifically by broadband, mobility, and the cloud – are essential for women globally, for helping to facilitate their daily lives and for development and innovation within their communities. The Networked Society and the opportunities it brings will have an immense impact on the areas traditionally mastered by women. And I believe this is a good thing. Continue reading