This week, I was guest speaker at a big shopper marketing event arranged by Markedsforing.dk in Copenhagen. The people there were high-ranking marketing people from more than 50 Danish companies from all types of industries: toys, postal services, beauty products, banking, travel… well, you name it.
Tag archives: ICT
It’s International Women’s Day and I’m thinking about how the opportunities brought by our industry – or more specifically by broadband, mobility, and the cloud – are essential for women globally, for helping to facilitate their daily lives and for development and innovation within their communities.
And so it begins. Opening day of Mobile World Congress. 67,000 experts on mobility, technology, radio networks, chipsets, applications, network this, network that, and not to forget – marketing professionals – it’s an event on a gigantic scale.
Today I’ve spent the whole day rehearsing and preparing for Mobile World Congress, where 67,000 professionals get together in Barcelona every year.
Copyright is possibly one of the most controversial policy topics that have been talked about, lobbied and contested by various stakeholders for a very long time. Skeptics on both sides would say that not much has really changed since the genesis of the controversy, as the debate has always come down to two things: First, [...]
When it comes to the success of an app, optimal performance translates into real top-line growth for any application provider. The infrastructure platform is there to provide such performance.
The inefficiency of people’s daily commute regularly features as one of the major issues facing cities worldwide. Traffic congestion and commuting inefficiencies not only cause environmental, social and economic problems; on a personal level it is also one of the most unpleasant urban experiences and a key source of stress.
When talking about the need for small cells, the deployment use-cases are often simplified to a few categories and decoupled from the business problems that need to be solved. The business value of small-cell deployments is easy to articulate on a high level – it includes both universal coverage and capacity – but can vary [...]
I must admit that when I first saw the headline “In-Line Shopping” on the latest ConsumerLab report, I thought of Rollerblades and assumed they were back in fashion. After reading the report I realized it was about something completely different. In-Liners mix traditional in-store shopping and online shopping without even thinking about it – [...]
Would you give up your car and instead subscribe to a car sharing service? I got this question a few months ago from a friend living in Paris. My initial reaction was no. I like the fact that my car is my own and that it is accessible where, and when, I want it. But [...]