Developers

IT IS A FRAGMENTED WORLD OUT THERE

Even though the applications market is growing like crazy, it’s not always easy to make money as a developer.

For starters, developers are not all birds of a feather. Are you a hobby developer or work for a start-up as part of an innovation team? Do you come from the telecom world, the internet world or from the gaming industry? The common desire is to make money, but there is a big difference between a fun, quirky application and one that someone is actually willing to pay for.

Deciding what application to create is no easy task, and fragmentation in the device market means you will probably need to adapt your creations to multiple devices and platforms. And what about testing? It is one thing to simulate an environment and another to test on a live network with real devices.

You also have to think about who to target and how much to charge for the application. Free may be the going rate on the internet, but that won’t pay the bills. These challenges are daunting and with so much uncertainty, there is an opportunity in having a partner to make sense of this fragmented world.

We are helping our customers – operators in 175 countries – identify innovative new applications. That makes Ericsson Developer Connection a channel for you to reach operators with your apps.

Ericsson Developer Connection opens up the telecom world and helps you integrate capabilities such as location-based services, messaging and presence into your applications. In addition to a suite of development tools, we also offer go-to-market support including a partner program, mobile service brokering and payment services, and an application storefront for showcasing your apps.