Drive commercial success through enhanced CPQ

Communications service providers (CSPs) are entering non-telecom B2B services in search of new revenues, facing competitors with superior customer experience capabilities using self-service and faster responses for quotes. The demands of these complex services require investment, as CSPs’ legacy systems with siloed data are not fit for purpose. This Analysys Mason report discusses why the most effective solution is the deployment of a single ‘configure, price, quote’ process (CPQ) that can deal with all the complexities associated with telco B2B and B2B-to-customer/user (B2B2X) value chains, and increasingly important partner ecosystems.