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Taking TV and media back to the future
When I was a teenager, I was a veritable bookworm. I read thrillers, drama and, last but not least, science fiction. It always triggered my imagination the way the great sci-fi writers managed to bring the issues and challenges of current society into an alien or future setting. I was also mesmerized by TV series such as Star Trek and movies such as Star Wars and Back to the Future. Yes, I was, and still am, a true nerd! Jumping forward in time some three decades or so, I don’t really read books much at all anymore, but I can still experience these sci-fi gems through today’s rapidly growing supply of video on-demand services. As I re-watched an old original Star Trek episode the other day, I grudgingly had to admit that not everything has aged well. In fact it was hard to concentrate on the storyline, since the clothing, hairstyles and special effects in those early episodes felt like the show took place in the 1960’s instead of more than 200 years in the future. Maybe it was this central place of technology and science fiction in my own media habits that triggered me and my colleagues at Ericsson ConsumerLab to take on the future of media consumption in a way we have never done before.