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Ecosystem collaboration is key to our strategy
Ericsson works closely with a wide variety of partners around the world to maximize customer value and ensure delivery of the full value of connectivity to customers large and small. Together with our partners, we make game-changing technology easy to use, adopt and scale.
Our partnership strategy plays a pivotal role in our mission to connect the world and drive the future of communication technology. For example, together with several of our partners, we are currently co-creating, designing and testing consumer and industry solutions at 5G-connected innovation centers such as the D-15 lab in Silicon Valley and the Industry 4.0 Center of Excellence in Europe.
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Partnership categories
At Ericsson, we believe that the future of connectivity is built through collaboration.
Our ecosystem partners play a critical role in delivering innovation, driving growth, and creating lasting value for industries and society. To support this vision, we engage through three distinct partnership categories:
Innovate
Innovate partners help us enhance our market insights. They bridge engagements from research and standardization to policy and regulation, industry alliances, innovation collaboration, and product/solution proof-of-concepts and trials.
Through these partnerships focused on innovation, we leverage our strengths in technology, solutions, and services - while collaborating with partners who bring complementary capabilities, resources, and customer relationships.
Build
Go-to-market
Our go-to-market partnerships expand our reach, enhance our product offerings and provide customers with comprehensive, integrated solutions. Examples include joint demand-generation activities, joint sales activities and indirect sales via a partner. The go-to-market partner category includes our Industry 4.0 ecosystem partners and our channel partners, as well as Cradlepoint and Vonage partners.
