The first commercial launches of 5G networks are expected in 2018, and the doors are being opened for 5G devices, services and solutions. While mobile service providers are well on their way in planning for the introduction of 5G, consumer perceptions around this new G are forming. What do consumers expect and how can service providers ensure 5G consumer success?
Ericsson ConsumerLab has interviewed smartphone users across 50 countries to understand what factors will drive 5G success with consumers. The insights are clear. Consumers don’t want ‘just another G’ – they want a new experience.
How should service providers address the consumer expectations with the upcoming 5G launches? We have matched the consumer insights with our business and network evolution advice.