Per Fröjdh | Ericsson Research Blog

Ericsson Research Blog

Research, insights and technology reflections

Per Fröjdh

Dr. Per Fröjdh is Director of Media Standardization at Ericsson and has thirty years’ experience in research and innovation. He has contributed to the video compression standards AVC/H.264 and HEVC/H.265 in MPEG and ITU, served on the advisory committee for the W3C, and has been the editor of 15 standards on streaming, file formats, and multimedia telephony in MPEG, ITU, 3GPP and IETF. Currently he is the Multimedia Chair at the Swedish Standards Institute and Head of Delegation to MPEG for Sweden. He is also Board Director, Treasurer and Promotions Chair of the DASH Industry Forum as well as Steering Board Member of DVB. Per holds a Ph.D. in theoretical physics from Chalmers University in Gothenburg, Sweden.

Per Fröjdh

Industry Forum to promote Versatile Video Coding

Video is the single most important data traffic driver in mobile networks. According to the latest Ericsson Mobility report it is forecast to grow by 45 percent annually to account for 73 percent of all mobile data traffic in 2023. This is why video compression is key to Ericsson and a great motivation for our research team contributing to the emerging Versatile Video Coding (VVC) standard in the Moving Picture Experts Group (MPEG).

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Exploring how to build standards for Virtual Reality

Virtual reality (VR) has quickly become a household term. There are lots of gadgets and apps that let you take control of your viewing experience by letting you watch a film clip in any direction in a head-mounted display or simply by moving your phone or tablet. However, since most of these apps define their own vertical, content has to be adapted for each of them. This also means that many players are motivated to find common ground and define relevant standards for VR content delivery and consumption.

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HDR signals a brighter future for television

CTO office reflection
Since the commercial introduction of color in the early 1950s, the standards for television have gone through major improvements in terms of image resolution: SD, HD, UHD (4K). Brightness and color, however, have remained at the level of old-style CRT TVs rather than attempting to match the capabilities of the human eye.

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