Senior Vice President and Head of Business Area Technologies & New Businesses

Asa Tamsons

Åsa Tamsons is Senior Vice President and Head of Business Area Technologies and New Businesses and member of Ericsson’s Executive Team. With focus on technology and innovation, her team is responsible to drive growth in new areas for Ericsson by identifying, developing and scaling new businesses to support Ericsson’s customers to capture the full potential of 5G, IoT and future technologies. Her team also drives the Ericsson strategy, and Mergers & Acquisitions across Ericsson.

Åsa joined Ericsson from McKinsey & Company in April 2018, where she was a Partner. Her primary focus has been on high tech, software and telecommunication industries where she has lead growth and commercial strategies and also lead the B2B Digital Sales service line in EMEA. She has worked with companies across the world and been based out of Silicon Valley, Stockholm and Sao Paulo.

With a passion for technology and a strong entrepreneurial spirit, she has been a core leader of McKinsey’s Fast Growing Tech practice, supporting the growth of several tech start-ups in the Nordics. She is also a strong advocate for leadership and empowerment of women, initiating and co-founding Women Up leadership program.

Prior to joining McKinsey, Åsa has experience from private equity, marketing and business development at a French strategy consulting firm, H&M and the International Herald Tribune.

She holds a Master of Science in Business Administration from Stockholm School of Economics.

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