Partner Enablement
“Is supporting the partners with the necessary training, tools, and resources they need to successfully sell and maximize your revenue”.
What is Partner Enablement?
Partner enablement is the process of equipping a company’s channel sales partners with the training, resources, and tools they need to sell its products successfully. It includes creating helpful content (e.g., product overviews, and sales scenarios), providing access to technical support, and equipping partners with the necessary sales collateral.
Most companies have a channel partner program of some kind, be it a value-added reseller, system integrator, distributor, original equipment manufacturer (OEM), or managed service provider (MSP). In the sense that these organizations are extensions of the internal sales team, partner enablement is a form of sales enablement.