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5G value: Turning performance into loyalty

5G value: Turning performance into loyalty

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Home Reports and papers ConsumerLab – the voice of the consumer

ConsumerLab – the voice of the consumer

Ericsson ConsumerLab has more than 20 years' experience of studying people's behaviors and values, including the way they act and think about ICT products and services. Ericsson ConsumerLab provides unique insights on market and consumer trends.

ConsumerLab reports

5G value: Turning performance into loyalty

5G value: Turning performance into loyalty

Ericsson ConsumerLab has conducted research across 28 global 5G markets, identifying four key trends for capturing 5G value, and giving communication service providers vital insights into what drives 5G network satisfaction and user retention.

Future of Work Life

Future of Work Life

A new report, Future of Work Life, from Ericsson Consumer & IndustryLab examines how employees and employers navigate the current work environment and their views on the future of work shaped by the pandemic, digitalization and the fluctuating labor market.

Climate change impacting consumers

10 Hot Consumer Trends - Climate change impacting consumers

Cyber-physical systems. Connected automated homes. Personal Artificial Intelligence assistants. Merged reality experiences with lightweight devices that are unnoticeable when worn. These could all be everyday connected experiences for everyday lives in the next decade. But, as rapidly as technology progresses, consumers will also see intensified impacts of another development – climate change.

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5G Insights Time Capsule

Dive into the "5G Insights Capsule," our curated collection of 5G consumer surveys conducted by ConsumeLab. Since 2019, we've chronicled evolving trends in 5G development, assessed consumer perceptions on network performance, pinpointed monetization opportunities for CSPs, and explored emerging use cases. Arm yourself with in-depth insights from the forefront of the 5G consumer landscape.

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5G Insights Time Capsule

Discover a world of new possibilities

Discover a world of new possibilities

Ready to create the future?

Imagine a world where limitless connectivity means limitless possibility. By creating connections that make the unimaginable possible, we are helping to shape an exciting and positive future. A world where limitless connectivity improves lives, redefines business and pioneers a sustainable future.

We invite you to explore the potential and power of limitless connectivity and what it means for our future world.

Explore the possibilities

Ericsson Startup 5G

Ericsson Startup 5G

Discover Ericsson Startup 5G

Service providers have an opportunity with 5G to diversify and differentiate their consumer offerings, and with our catalogue of market-ready solutions from global startups we’re making it easier than ever for them to make gains in the consumer market. Find out more about Ericsson Startup 5G, a new initiative built upon years of ConsumerLab insight that’s connecting the ecosystem of industry players to help service providers find startups with exciting new products and services to collaborate with.

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Unlocking the potential of 5G for consumers

Connecting the 5G ecosystem

The key to unlocking 5G’s potential is great collaborations and partnerships. We’ve already helped a number of service providers find startups to partner with that offer the perfect 5G product or service for their market. Not only are we constantly expanding our carefully hand-picked selection of startups on the program, but we have the unique consumer insight and global market knowledge to help service providers find their perfect match.

XR Space

Meet our startups

Our startups are carefully selected to ensure service providers have a choice of outstanding, market-ready products and services. The products and services have been selected for how they add value to the 5G experience and show of the capabilities of 5G with more than just basic connectivity. They range from innovative augmented reality software solutions to game-changing physical devices that challenge service providers to think beyond the smartphone when it comes to 5G for consumers.

Infographs

10 HCT 2030 - Infographic

Infographic - 10 Hot Consumer Trends 2030

Exploring the future from an early adopter user perspective, Ericsson ConsumerLab presents the ninth edition of the 10 Hot Consumer Trends report. Consumers expect an array of beneficial services from connected technology interacting with our senses of sight, sound, taste, smell and touch to be reality by 2030. This will be enabled by technologies such as Artificial Intelligence (AI), Virtual Reality (VR), Augmented Reality (AR), 5G and automation. The main drivers for the Internet of Senses include immersive entertainment and online shopping, the climate crisis and the corresponding need to minimize climate impact.

10 HCT 2019 infographic

Infographic - 10 Hot Consumer Trends 2019

Exploring the future from an early adopter perspective, Ericsson ConsumerLab presents the eight edition of its annual trend report 10 Hot Consumer Trends 2019. The report reveals the opportunities and challenges of everyday life within an increasingly automated society. Will we still feel human?

Six calls to action infographic

Infographic - Towards a 5G consumer future

This report uncovers six calls to action from consumers which operators must act on, to drive consumer satisfaction and monetize mobile broadband for a 5G future.

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Videos

10 HCT 2030 - video with Pernilla Jonsson and Michel Bjorn

Exploring the future from an early adopter user perspective, Ericsson ConsumerLab presents the ninth edition of the 10 Hot Consumer Trends report. Consumers expect an array of beneficial services from connected technology interacting with our senses of sight, sound, taste, smell and touch to be reality by 2030. This will be enabled by technologies such as Artificial Intelligence (AI), Virtual Reality (VR), Augmented Reality (AR), 5G and automation. The main drivers for the Internet of Senses include immersive entertainment and online shopping, the climate crisis and the corresponding need to minimize climate impact.

Why do we want the Internet

In his TEDx talk, Michael Björn asks the question: Why do we want the Internet?
Now that connectivity is everywhere, this is also a question you should ask yourself. Michael's talk will give you a unique perspective on the evolution of consumer tech and profound insights on the trends that shape our life right now and in the near future.

Consumer hot spot - the Zero Touch experience

Data is the new gold in the age of digitalization, and players in all industries hope to create value from insights on data from a consumer dimension. Listen in on the discussion between Patrik Hofbauer, CEO Telenor Sweden and Dr Pernilla Jonsson, Head of Consumer and IndustryLab.

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Podcasts

Oct 31, 2018 | Podcast
Dec 11, 2017 | Podcast
Oct 06, 2017 | Podcast
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