Connectivity has helped consumers handle the uncertainties of the COVID-19 crisis, with more and more activities carried out and time spent online. Given this, both fixed broadband and mobile networks are experiencing greater demand than ever seen before – so how have the networks coped? The report outlines changes in consumer behavior that are driving network traffic and the role 5G could have played in helping consumers navigate the crisis. We uncover opportunities available for communications service providers to meet emerging consumer needs and five key consumer predictions for a post COVID-19 world. The study covers opinions of 700 million smartphone across 11 countries.
With the Consumers, sustainability and ICT report, we share insights around consumer attitudes, understandings and challenges around leading environmentally sustainable lifestyles. It also explores the role of information and communication technologies (ICT) in assisting consumers’ daily efforts to reduce their personal climate impact.
As consumers find it increasingly difficult to place their individual actions into perspective, and the state of the environment continues to decline, they turn to national and local governments to take action to protect the environment. There is also a high belief in the ability of policy makers to address other key actors in society through regulatory measures. Consumers also expect businesses and brands to take their share of the responsibility for protecting the environment, which would also include businesses such as communication service providers (CSP). They have a unique opportunity to offer consumers various solutions that can help them make more sustainable choices in daily life.
The report shows that and ICT is a key enabler for a sustainable world, as the solutions that are developed with the consumer in mind, could potentially mean advanced solutions that simplifies daily routines and connects consumers to various services.
Exploring the future from an early adopter user perspective, Ericsson ConsumerLab presents the ninth edition of the 10 Hot Consumer Trends report. Consumers expect an array of beneficial services from connected technology interacting with our senses of sight, sound, taste, smell and touch to be reality by 2030. This will be enabled by technologies such as Artificial Intelligence (AI), Virtual Reality (VR), Augmented Reality (AR), 5G and automation. The main drivers for the Internet of Senses include immersive entertainment and online shopping, the climate crisis and the corresponding need to minimize climate impact.