Augmenting the daily commute

ConsumerLab – the voice of the consumer

Ericsson ConsumerLab has more than 20 years' experience of studying people's behaviors and values, including the way they act and think about ICT products and services. Ericsson ConsumerLab provides unique insights on market and consumer trends.

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Augmenting daily commute

The ConsumerLab report, Augmenting the daily commute, talks about metropolitan mobility experiences and commuting satisfaction, how to make commuting time valuable and the importance of commuting connectivity. The study was done before commuting became heavily disrupted during 2020 and learnings were made on what consumers valued before the COVID-19 crisis and it could influence positive change to adapt the commuting experience going forward.

This study is representative of the opinions of 130 million smartphone users globally. In addition to the consumer interviews, 10 expert interviews were conducted with senior executives from telecom operators, mobility service providers and vehicle manufacturers to gain a perspective on industry sentiments around the future of mobility for consumers.

Keeping consumers connected during the COVID-19 crisis

Connectivity has helped consumers handle the uncertainties of the COVID-19 crisis, with more and more activities carried out and time spent online. Given this, both fixed broadband and mobile networks are experiencing greater demand than ever seen before – so how have the networks coped? The report outlines changes in consumer behavior that are driving network traffic and the role 5G could have played in helping consumers navigate the crisis. We uncover opportunities available for communications service providers to meet emerging consumer needs and five key consumer predictions for a post COVID-19 world. The study covers opinions of 700 million smartphone across 11 countries.

Perceptions and actions around climate and the role of ICT in living sustainably

With the Consumers, sustainability and ICT report, we share insights around consumer attitudes, understandings and challenges around leading environmentally sustainable lifestyles. It also explores the role of information and communication technologies (ICT) in assisting consumers’ daily efforts to reduce their personal climate impact.

As consumers find it increasingly difficult to place their individual actions into perspective, and the state of the environment continues to decline, they turn to national and local governments to take action to protect the environment. There is also a high belief in the ability of policy makers to address other key actors in society through regulatory measures. Consumers also expect businesses and brands to take their share of the responsibility for protecting the environment, which would also include businesses such as communication service providers (CSP). They have a unique opportunity to offer consumers various solutions that can help them make more sustainable choices in daily life.

The report shows that and ICT is a key enabler for a sustainable world, as the solutions that are developed with the consumer in mind, could potentially mean advanced solutions that simplifies daily routines and connects consumers to various services.

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Infographic - 10 Hot Consumer Trends 2030

Exploring the future from an early adopter user perspective, Ericsson ConsumerLab presents the ninth edition of the 10 Hot Consumer Trends report. Consumers expect an array of beneficial services from connected technology interacting with our senses of sight, sound, taste, smell and touch to be reality by 2030. This will be enabled by technologies such as Artificial Intelligence (AI), Virtual Reality (VR), Augmented Reality (AR), 5G and automation. The main drivers for the Internet of Senses include immersive entertainment and online shopping, the climate crisis and the corresponding need to minimize climate impact.

Infographic - 10 Hot Consumer Trends 2019

Exploring the future from an early adopter perspective, Ericsson ConsumerLab presents the eight edition of its annual trend report 10 Hot Consumer Trends 2019. The report reveals the opportunities and challenges of everyday life within an increasingly automated society. Will we still feel human?

Infographic - Towards a 5G consumer future

This report uncovers six calls to action from consumers which operators must act on, to drive consumer satisfaction and monetize mobile broadband for a 5G future.

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10 HCT 2030 - video with Pernilla Jonsson and Michel Bjorn

Why do we want the Internet

In his TEDx talk, Michael Björn asks the question: Why do we want the Internet?
Now that connectivity is everywhere, this is also a question you should ask yourself. Michael's talk will give you a unique perspective on the evolution of consumer tech and profound insights on the trends that shape our life right now and in the near future.

Consumer hot spot - the Zero Touch experience

Data is the new gold in the age of digitalization, and players in all industries hope to create value from insights on data from a consumer dimension. Listen in on the discussion between Patrik Hofbauer, CEO Telenor Sweden and Dr Pernilla Jonsson, Head of Consumer and IndustryLab.

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