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5G: Meeting consumer demands at big events

Elevating 5G with differentiated connectivity

Unveiling consumer demands and market potential
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Ericsson ConsumerLab has more than 20 years' experience of studying people's behaviors and values, including the way they act and think about ICT products and services. Ericsson ConsumerLab provides unique insights on market and consumer trends.

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ConsumerLab reports

Elevating 5G with differentiated connectivity

Elevating 5G with differentiated connectivity

Who’s driving demand for differentiated connectivity, and why? Our latest 5G study reveals how existing and emerging apps like GenAI and XR are shaping guaranteed performance expectations. Discover the journey, and revenue upside for providers ready to meet rising consumer expectations.

5G: Meeting consumer demands at big events

5G: Meeting consumer demands at big events

What makes an eventgoer's experience that extra special? This ConsumerLab report reveals four trends for 5G-enhanced event connectivity and fan experiences.

Elevating the consumer experience at big events with 5G

Elevating the consumer experience at big events with 5G

This technical paper dives into how 5G mid-band TDD was deployed for superior user experience at this year’s biggest events.

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5G Insights Time Capsule

Dive into the "5G Insights Capsule," our curated collection of 5G consumer surveys conducted by ConsumeLab. Since 2019, we've chronicled evolving trends in 5G development, assessed consumer perceptions on network performance, pinpointed monetization opportunities for CSPs, and explored emerging use cases. Arm yourself with in-depth insights from the forefront of the 5G consumer landscape.

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5G Insights Time Capsule

Ericsson Startup 5G

Ericsson Startup 5G

Discover Ericsson Startup 5G

Service providers have an opportunity with 5G to diversify and differentiate their consumer offerings, and with our catalogue of market-ready solutions from global startups we’re making it easier than ever for them to make gains in the consumer market. Find out more about Ericsson Startup 5G, a new initiative built upon years of ConsumerLab insight that’s connecting the ecosystem of industry players to help service providers find startups with exciting new products and services to collaborate with.

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Unlocking the potential of 5G for consumers

Connecting the 5G ecosystem

The key to unlocking 5G’s potential is great collaborations and partnerships. We’ve already helped a number of service providers find startups to partner with that offer the perfect 5G product or service for their market. Not only are we constantly expanding our carefully hand-picked selection of startups on the program, but we have the unique consumer insight and global market knowledge to help service providers find their perfect match.

XR Space

Meet our startups

Our startups are carefully selected to ensure service providers have a choice of outstanding, market-ready products and services. The products and services have been selected for how they add value to the 5G experience and show of the capabilities of 5G with more than just basic connectivity. They range from innovative augmented reality software solutions to game-changing physical devices that challenge service providers to think beyond the smartphone when it comes to 5G for consumers.

Infographs

10 HCT 2030 - Infographic

Infographic - 10 Hot Consumer Trends 2030

Exploring the future from an early adopter user perspective, Ericsson ConsumerLab presents the ninth edition of the 10 Hot Consumer Trends report. Consumers expect an array of beneficial services from connected technology interacting with our senses of sight, sound, taste, smell and touch to be reality by 2030. This will be enabled by technologies such as Artificial Intelligence (AI), Virtual Reality (VR), Augmented Reality (AR), 5G and automation. The main drivers for the Internet of Senses include immersive entertainment and online shopping, the climate crisis and the corresponding need to minimize climate impact.

10 HCT 2019 infographic

Infographic - 10 Hot Consumer Trends 2019

Exploring the future from an early adopter perspective, Ericsson ConsumerLab presents the eight edition of its annual trend report 10 Hot Consumer Trends 2019. The report reveals the opportunities and challenges of everyday life within an increasingly automated society. Will we still feel human?

Six calls to action infographic

Infographic - Towards a 5G consumer future

This report uncovers six calls to action from consumers which operators must act on, to drive consumer satisfaction and monetize mobile broadband for a 5G future.

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Videos

Consumer AR – key insights with Jasmeet Sethi

Consumer AR – key insights with Jasmeet Sethi

Ericsson ConsumerLab conducted extensive research across 10 global markets with current and prospective extended reality (XR) users, revealing four pivotal insights shaping consumer expectations and needs for augmented reality (AR) experiences over the next five years. Tune in and learn about the key insights and implications with Jasmeet Sethi, head of Ericsson ConsumerLab.

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10 HCT 2030 - video with Pernilla Jonsson and Michel Bjorn

Exploring the future from an early adopter user perspective, Ericsson ConsumerLab presents the ninth edition of the 10 Hot Consumer Trends report. Consumers expect an array of beneficial services from connected technology interacting with our senses of sight, sound, taste, smell and touch to be reality by 2030. This will be enabled by technologies such as Artificial Intelligence (AI), Virtual Reality (VR), Augmented Reality (AR), 5G and automation. The main drivers for the Internet of Senses include immersive entertainment and online shopping, the climate crisis and the corresponding need to minimize climate impact.

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Consumer hot spot - the Zero Touch experience

Data is the new gold in the age of digitalization, and players in all industries hope to create value from insights on data from a consumer dimension. Listen in on the discussion between Patrik Hofbauer, CEO Telenor Sweden and Dr Pernilla Jonsson, Head of Consumer and IndustryLab.

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