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Customer paying in a store, enabled by retail connectivity

Connected Retail

Boost your customers' shopping experiences in your store or online with retail connectivity.

Delight your customers with a seamless shopping experience

Technology is transforming retail. From brick-and-mortar locations to pop-ups, kiosks, and vending machines, dependable connectivity drives customer experiences and enables critical applications and services. Leveraging technology, retailers can improve their competitiveness, adapt to changing consumer expectations and drive innovation.

Use cases

Connected point of sale.

Secure payments

All-in-one 5G solutions provide secure transaction connectivity for fixed and temporary stores, pop-ups, and kiosks. Day-1 connectivity enables immediate secure network access. 

62% of businesses rank payment frauds as their most urgent issue. 

  • Reliable 5G connectivity enables payments anywhere.
  • Zero trust enhances the security posture and protects secure transactions.
  • Cellular 5G failover maintains uptime for payment processing. 
Delivery message.

Multichannel communications 

Improve engagement by allowing interaction through customer's preferred channels. Leverage a multichannel contact center platform to efficiently personalize the shopping experience, increase satisfaction, and strengthen brand loyalty. 

79% of customers expect consistent interactions across customer channels. 

  • Customize the experience and messaging for each channel.
  • Improve customer satisfaction and engagement.
  • Reduce cost and improve agent productivity. 
Person checking his mobile phone on a bus.

Mobile marketing campaign

Use Rich Communication Services (RCS) to transform SMS into branded, visually engaging messages with images, videos, GIFs, interactive buttons, and suggested replies. Cut through the noise and turn messages into meaningful conversations. 

35x more likely to read RCS messages than emails. 

  • Capture customer attention and enhance engagement.
  • Enable two-way communication for an interactive experience.
  • Deliver personalized offers to boost sales conversion. 

Our solutions

Enterprise Wireless solutions for retail

Modern retail locations have an ever increasing number of devices and services requiring constant connectivity. Explore our solutions to see how Wireless WAN and Private 5G technology to ensure data flow for pop-ups to big box locations.

Vonage API Solutions

Unified communications, contact centers, and APIs work in harmony to offer a security-focused, real-time customer experience on any device, through any channel— voice, SMS, messaging, and video. 

Discover how Ericsson Enterprise Solutions are transforming retailers

Build a retail business that delivers 2x net profits with Ericsson Enterprise Solutions. The research from Arthur D. Little quantifies the retailer value from uninterrupted connectivity and digital communication platforms throughout the entire customer journey, enabling better personalized experiences for end customers and simplified operations to the retailers.

Explore more

Featured cases

Ticketek powers Australia’s biggest events with cellular connectivity

Discover how Ticketek supports Australia's largest events by leveraging robust cellular connectivity. This solution ensures reliable ticketing and seamless event operations, enhancing the experience for organizers and attendees alike. 

Henley Enterprises boosts Valvoline Centers with Hybrid WAN

Henley Enterprises, a key Valvoline franchisee, faced frequent network outages that disrupted operations like credit card processing. The company began leveraging Ericsson Cradlepoint hybrid WAN routers, using cellular as the primary WAN link in some locations and for failover in others. This solution reduced downtime, streamlined IT, and enhanced customer experiences across locations. 

Dunelm enhances customer engagement with cloud contact center integrated with Salesforce

Discover how Dunelm, one of the largest homeware retailers in the United Kingdom, elevated customer service with Vonage Contact Center solutions. By integrating Vonage with Salesforce Service Cloud Voice, Dunelm gained seamless access to customer insights, enabling personalized and efficient support. 

Como transforms global customer communications with Vonage APIs

Discover how Como transformed the customer experience   by embedding Vonage Communications APIs into its customer engagement solution. This approach allows Como to enable businesses across counties to communicate with customers on multiple channels and offer businesses the ability to grow and scale as customer demands shift, driving better customer engagement.