5G monetization to improve top line revenue capture
5G enables entirely new service experiences for enterprises and consumers. Are your 5G monetization models optimized for success?
5G creates new monetization pathways
5G monetization creates new opportunities in both traditional and new markets – including an innovative focus on digitalized operations in enterprise and industry.
To address 5G use cases and deliver the full potential of 5G to customers, 5G monetization capabilities must evolve together with 5G network implementation.
Trial and error, failing fast, switching tack and rapidly responding characterize flexible service creation.
Surges in activity as 5G applications rise in popularity put agility and flexibility at the forefront. 5G monetization models have complex interactions with partners as service experiences evolve.
5G services place new demands on BSS to simplify and manage new complexity - in charging and settlement, while simultaneously managing revenue capture and settlement for new ecosystem partners.
Unlock revenues and offer increased value to customers and partners
Flexibly meet business demands
Unleash 5G/IoT revenues
Unique integrated policy & charging
Maximize the opportunities of the 5G ecosystem
5G monetization models bring complex partner interactions, and new experiences for customers. This puts new demands on BSS to simplify and manage new complexity - in services creation, charging, settlement, and partner management as telecom value chains evolve.
5G monetization demands on charging include:
- Support for new charging trigger points
- Manage communication services at IoT scale
- Charging life-cycle management as a part of mass IoT device and mass subscription life-cycle management
- Multiparty charging, charging in hierarchies, charging on behalf of
- Non-telco service charge
5G monetization demands on billing include:
- Life-cycle management as a part of mass IoT device and mass subscription life-cycle management
- Multiparty billing, billing on behalf of, revenue sharing
- IoT partner settlements
Obtain granular control on a massive scale
Hybrid multi-vendor environments give rise to complexity in system architectures, systems integration and, ultimately, business processes. Combined, these increase cost pressures and create inefficiencies.
Airtel India is using Ericsson’s integrated policy and charging as the overall tool for network functions in the BSS landscape. Partnering with Ericsson to consolidate online charging, Airtel India:
- expanded its existing integrated policy and charging solution
- replaced legacy online charging systems
- migrated 70M customers to Ericsson Charging solution.
This results in a consolidated online charging system, simplifying the architecture and lowering overall TCO of its charging solution for 350M subscribers across 23 markets, with support for geo-redundancy.
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5G brings use cases, new business models and new partnerships
5G monetization strategies are full of new possibilities as new use cases emerge for consumers and enterprises in conjunction with ecosystem partners.
Three roles in the value chain for 5G services
One important dimension of the monetization journey is the role the CSP decides to take in the value chain, with each approach offering a different impact on the monetization potential of the use case. There are three main roles:
5G monetization forces change
5G monetization platforms are evolving to meet the key challenges in capturing, charging and billing the new value that 5G brings with new services, new use cases and new capabilities such as network slicing:
- co-creation within the ecosystem
- monetization of new services
- flexible service creation
- charging policies
Addressing enterprises and partners in the context of the whole value chain and optimizing for 5G monetization, including IoT, necessitates evolving monetization capabilities.
Monetization systems for charging must be converged for real-time charging in a single solution, able to process multiple and varied parameters representing the value of new network capabilities .
Emerging enterprise/ business customers’ needs, different partner types, new use cases and new business models demand accurate multi-sided billing and settlement and reconciliation. Meanwhile, many face continued pressure to reduce bill run operation time, improve invoicing performance and resolvie source data issues, while generating more revenue opportunities.
Monetization platforms need to be service agnostic for :
- all business segments, and
- any network technology