Finding a leader able to inspire the organization with courage. How the Ericsson strategy has to leave its hiding place in the vault. Seven factors that will turn the company around. Ericsson’s new ‘constitution’. The board’s hesitations over further cuts. How a profit of 5 percent is not enough. How managers are the most important messengers and how they have to live up to the demands of the job every day


“I thought I had been given the best job in Sweden. But I met 50,000 bruised spirits. They were used to asking questions. I knew I had to get them behind me.”