Ana Beatriz F. Basso is Head of Marketing and Communications for Ericsson in the Southern Cone of Latin America. With over two decades of experience in the market, she has accumulated a diverse professional history, having worked for renowned companies such as EY, MetLife, and Multiplus (Latam Airlines). With a degree in Business Administration and a specialization in Marketing from FAE-PR, Beatriz also serves as a social investor at FreeHelper.