Andres Laya

Andres Laya is the Strategic Marketing Director for AI, responsible for driving the development and direction of the global AI strategic narrative at Ericsson. Former Senior Researcher at Ericsson Consumer & IndustryLab. Prior to joining ConsumerLab, Andres was an active Ericsson delegate at the 5G Automotive Association (5GAA), leading collaborations on new business models for the automotive and telecom industries. He received a Ph.D. in communication services and infrastructures from KTH Royal Institute of Technology, Sweden, in 2017.

Andres has been involved in European projects together with leading corporations and research institutes in subjects related to the transformation potential for different industries, considering the development of future communication technologies, as well as the corresponding business ecosystems in the creation of services based on connected devices.