Balaji Ethirajulu is a senior director of product management at Ericsson driving technologies in the areas of open source, automation, orchestration, NFV, SDN, 5G, cloud native, edge computing, networking and the IoT. He joined Ericsson in 1994 and has more than 25 years of experience in product management, technology strategy, marketing, engineering, and professional services covering telecom, enterprises and other vertical industries. Over the years Ethirajulu has worked in many technology areas, including IP, radio (3G and 4G), IMS, mobile core, OSS, network management and service assurance systems. He holds an MBA (Hons.) from the University of Dallas in the US and a B.E. in electronics and telecommunication engineering from Coimbatore Institute of Technology in India.