Eva Hedfors

Eva Hedfors is Vice President and Head of Marketing and Communications, Business Area Cloud Software and Services, which includes a wide portfolio supporting service providers through their digitalization journey towards 5G. Eva oversees the Ericsson’s external and internal marketing and communications activities, addressing major developments ahead in 5G Core, Distributed Cloud, Orchestration, Analytics and Digital Engagements. Prior to Eva´s current position she was based in Tokyo, responsible for customer engagement focused on Cloud Transformation, Communication Services evolution and Machine-to-Machine/Internet of Things for Ericsson customers in mainland China, Japan, Korea, Taiwan and Hong Kong. A native of Stockholm, Eva studied Business Administration at Gothenburg University’s School of Economics and Commercial Law