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Felipe Romera

rApps Strategic Product Manager in Cognitive Network Solutions

Felipe Romera profile picture

Ericsson

Spain

I’m Felipe Romera, rApps and SON Strategic Product Manager. I’m now driving portfolio management and product strategy — bridging technology and business to deliver impactful solutions on the area of Network Automation and Autonomous Networks.

My career started in mobile networks optimization, moving from hands-on engineering to consultancy, giving me a complete view of mobile networks.

I later worked in Pre Sales as a Technical Sales Specialist, leading customer engagements, RFx responses, trials, and presentations. My technical background helped me identify opportunities and handle complex questions, while I explored Big Data, AI, and data visualization for network optimization.

After that, in my Commercial Management role, I focused on pricing, analytics, and market strategy to optimize revenue and product fit. I developed pricing models, analyzed margins, and provided forecasts to guide decisions. I translated market insights into commercial requirements, coordinated launches with sales and finance, and supported proposals to ensure alignment between pricing and profitability goals.