Fredrik Ambjörn is Marketing Manager Telecom Core Business Area Digital Services. Fredrik some 30 years in Ericsson, 15 years in various Management positions ending as President for Ericsson in North Latin America & Caribbean and the last 15 years has been dedicated to various positions in Business Development and Marketing. He has specialized in network evolution and business models. Experience comes from sales, strategy, business development and marketing roles. He has a passion for Value Chains and thinks that we live in the most interesting and defining moment for our Industry during his Career. Fredrik holds M.Sc. from Chalmers University in Gothenburg, Sweden.